Project 2: Event Ad

• Description: full bleed Event Ad Promoting Fund Raising for Local Charity
• Process (Programs, Tools, Skills, FOCUS principles): Using Microsoft Word, a scanner, and an issue of Better Homes and Gardens Magazine (Oct 2014), I whipped out this ad this week. I tried to exemplify gestalt with the colors and lines, and to show a good example of arrangement with my boxes. It took a lot of concentration and focus to get the picture to render correctly, as things would disappear behind others at times, but I finally arranged everything, and got it ready. Also with color scheme, seeing as this event is about raising money for single-parent families, I chose a child-friendly color scheme, and made it a little flat. I based it on the yellow behind the childs right arm at first, and grew it from there.
• Message: Donate to a charity supporting single-parent families in the community, and be eligible to register for cooking classes from great U.S. Chefs.
• Audience: Middle-to-Upper Class Women, specifically Mothers.
• Color scheme and color names: I used a triadic/primary color scheme. My colors don’t actually have names, but they have associated code, according to colorhexa.com. Blue is: #9cc2e5. Yellow is: #e1ed3f. Red is: #ff9966 (also known as Atomic tangerine)
• Top Thing Learned: Get things done on time, because when the internet is down on campus, it makes it really hard to come up with a color scheme. Also, Word isn’t the first thing I would go to for designing, but I can use it now, and that’s good to know. Word 2016 is seriously lacking in the design capabilities, even when compared to Word 2013. Very frustrating, yes. But like I said, I could do it now.
• Title Font Name & Category: Impact, Sans-Serif
• Copy Font Name & Category: Modern No. 20, Modern
• Scanned images used, sources, original sizes, location of scanner used: Image used: Barilla Pasta Advert in Better Homes and Gardens Oct 2014. Original size: 8.5″x11″ Scanner used was just inside of the door, in the Commons Technology room in the McKay Library. If we are being more specific though, you can find the scanner here: 43.819546, -111.783398 Also, because the companies I mentioned actually exist, I included their logos. The links to those images are as follows: Extended Family and Dinners Ready Logo